In this project, we developed a complete branding, website, and brand management system for Glass Diamond, a Brazilian experimental jewelry brand aimed at a young audience passionate about fashion, art, and design.

The challenge was to create an identity that conveyed luxury and boldness while reflecting the brand’s concept, inspired by raw rocks and minerals. The core idea stems from the transformation of matter — diamonds born from magma, glass formed from sand — making the name Glass Diamond a metaphor for potential and contrast.

We designed a custom logotype with letterforms drawn from scratch and developed a flexible, conceptual visual identity that distinguishes the brand in the market and ensures consistency across all touchpoints.

Design and Art Direction: Luciano Smythe