Hi! I’m Leonardo Leal, Independent Designer, Official Framer Expert, and entrepreneur in high jewelry.
Based in Curitiba, Brazil, I work at the intersection of design systems, strategy, and technology. My focus is on building digital experiences that combine logic, clarity, and visual precision.
With over six years of experience across multidisciplinary projects, I’ve collaborated with global and national brands, helping them translate complexity into clarity through structure and design.
Some of these include 3M, Solventum, Ultradent, Vigodent, FGM, Dentsply Sirona, Maquira, Kerr, Orthometric, American Burrs, Tok&Stok, WAP, Helsten, Ligga Telecom, and the Municipality of Curitiba, among others.
When I’m not designing, I run a high jewelry brand that explores craftsmanship and digital presence through a structural design lens, merging physical and digital precision into one language.
My Approach
Form follows logic.
Strategy
I approach strategy as the architecture of design.
Every project begins with clarity, defining purpose, direction and structure before aesthetics. Strategy is not what’s said, it’s how everything aligns to make sense.
Design
I translate identity into coherent, functional design systems. Every decision balances logic, rhythm and expression to create brands and interfaces that perform beautifully and communicate with precision.
Technology
I use technology as a medium for clarity. Through Framer and digital architecture, I turn structure into movement, creating websites and tools that scale, adapt and make design tangible.
clients
TokStok
Wap
3M
Ultradent
Dentsply Sirona
Solventum
Maquira
Kerr
Curitiba PMC
Galderma
Merz Aesthetics
Helsten
Hayashi
FEPE
Aoto & Novak
Ligga Telecom
INDUSTRIES
Furniture
Finance
Education
Real Estate
Law
Dental
Healthcare
Fashion
Jewelry
Food
Public Sector
Energy
Communication
ESG
what i do
Brand Direction
Research
Positioning
Naming
Voice & Tone
Creative Strategy
Messaging
Art Direction
Brand Systems
Design & UX
Identity Design
Web Design
UX Architecture
Design Systems
Visual Language
Motion & Interaction
Prototyping
Photography Direction
Development & Tech
Framer Development
Website Architecture
Template Customization
AI Integration
Performance Optimization
CMS Setup
Interactive Components
Launch & Support