For Aoto & Novak, we developed a brand identity and strategic positioning aligned with the firm’s commitment to innovation and modern corporate law. The main goal was to connect the brand with startups and the technology ecosystem, differentiating it from traditional law firms and establishing it as a reference within this niche.

Our solution translated Aoto & Novak’s core values of innovation, strategic expertise, and partnership into a sophisticated visual and verbal identity, incorporating the Doppler Effect concept into the logo. The project culminated in the development of a corporate website that materializes this new positioning, optimized to communicate the firm’s expertise and forward-thinking approach.

Team: Leonardo Leal, Susan Machado