We were responsible for the complete development of Hayashi’s website, a financial education platform led by André Hayashi, a specialist with over 25 years of experience in the market. André is a lecturer, MBA and postgraduate coordinator in Finance and Financial Market Management at FAE, as well as a professor in both undergraduate and postgraduate programs at the same institution.

Our challenge was to translate his extensive knowledge and authority into a digital environment that feels intuitive, modern, and accessible. We created a website with simple and organized navigation, highlighting courses for different levels of expertise, personalized consulting services, and content focused on financial independence.

Visual Identity and Art Direction: Luciano Smythe

Motion and UI Design: Susan Machado

Web and Motion Development: Leonardo Leal